Using Earthenware Mugs to Promote Your Brand

Promotional mugs are becoming more popular lately. The mugs are outwardly appealing as well as useful in nature. They come in all shapes, sizes, materials, making it the most versatile tool n marketing strategies. The designs can range from very exotic to very conservative, appealing to all companies’ needs and budgets.

Earthenware, the most commonly used ceramic material, is used extensively in the production of these promotional mugs. After giving them a desired shape with hand or a tool, the ceramic based object is baked in a kiln. This is followed by the application of a layer of glaze to cover its pores and hence making it suitable to hold liquids. The glaze comprises of different chemicals depending on the desired color and property. The most commonly added chemical is cobalt oxide for a blue touch. The beauty of a ceramic ware lies in its finished appearance which gives a shimmering effect due to the protective glaze.

The molding properties of the promotional mugs, as well as their quality are a few of the many reason earthen ware is most enjoyed by people. For years artisans have hand crafted the designs, though there is new technology that does not necessitate this, it is still the preferred method.

There are many ways to decorate a mug. Some prefer hand painting, although printing is also accepted. Another way to embellish a mug would be to emboss them or laser etch them. Frosted glas sis coming back into style also.

With such special effects and the iridescent shine using metallic color coating, you may get the most stylish and attractive promotional mugs that would surely raise your product’s market value.

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