Is Article Marketing Effective?

Every webmaster knows that to gain ranking positions in search engines you need to build links. This usually means hours at a computer submitting your site to directories and emailing other webmasters requesting reciprocal links. There is another way of getting links which often overlooked and complements your current link building strategy, writing articles.

Content is the life blood of the Internet every webmaster needs it and every website needs fresh content to keep Google and the other Search engines coming back regularly. By writing articles you can provide this content and at the same time get yourself permanent back links to your website. This article will attempt to answer some common questions asked by first time article writers.

What topics should I write about?

Write about what you know and make it relevant to the content of your website this will ensure that the links back to your site are also relevant and enhance the links value in the search engines.

How are site owners going to find my articles?

When you have finished writing and checking your articles you will submit them to article directories. These are like online libraries where the articles are listed in categories. Webmasters can copy the articles from these directories and use them just so long as they keep all the links in the articles live. You’ll need to make sure that you have added a resource box to the bottom of your article that contains your links.

Will Webmasters just delete the links?

This does sometimes happen but it is often a genuine mistake. If you find one of your articles without live links a quick email to the site owner is usually all it takes to get the links restored. By using a unique pen name or a unique phrase in all your articles you’ll be able to trace them through Google much easier.

How many words should my articles contain?

Usually anywhere between 350 words and 500 words is ideal. If you find yourself writing longer article split them up into 2 or 3 separate articles

What is the ideal number of submissions?

That is a matter of personal choice some people believe that you should submit them to as many as possible, personally I only submit to 2 or 3 sites with a Google PR of 3 and above. My personal belief is that this keeps the articles unique enough to benefit any webmasters who use the articles.

Should I write lots of articles?

Write as many as you can. Some people find they can only write 1 or 2 a day while others like my wife can churn our 25-30 in a day. Set yourself a target of writing 1 before breakfast everyday to start with and then take it from there

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