Thanking Your Members is an Easy Health Club Marketing Strategy!

As part of your overall health club marketing plan, thank you cards are easily one of the best ways to get prospects to come to you. Almost all of your competitors are not capitalizing on this very easy, yet seldom used tool of health club marketing. Compose thank you notes to guests, new members, old members, associates, and employees.

For every person who visits your facility, follow up with a thank you note. Whether they become members or not, they should receive a thank you note in their mailbox or email box within 48 hours. Obviously, this emphasizes the importance of gathering addresses and email addresses on a guest register. An example of a guest thank you note would be, “It was great to meet with you today. I sincerely hope you will think of becoming a member. I know you will love it here! When youre ready, just come in or call me at 555-555-5555.”

Even those people you know won’t be returning and feel it may be a waste of time, you will be very surprised by the number of those people who will respond positively to a thank you note. I know this is hard to do, but it is very important. They’ll be checking out other fitness competitors in the vicinity as well and will probably need a couple of days to contemplate before deciding. How many thank you notes do you think they will get during those days of deciding? Only one…Yours! Mail the thank you note right after the presentation is finished, preferably on the same day. Have the note include only your thanks. Do not attempt to resell them in the thank you note. Tell them that you are there if needed and have your contact number and email address included.

All of your new members should be receiving a thank you note immediately after signing up too as part of your health club marketing strategy. Your note to new members can say, Thank you for becoming our newest member! If we can do anything to enable you to reach your fitness goals please dont hesitate to ask. Attached you will find a few day passes for your friends. We will be happy to pay for a month of your membership for each friend you refer to us! Thanks again!

Your current members need to feel appreciated too so do not limit thank you notes to just your prospects and new members, especially since they are the ones who help pay your bills. At least twice a year, all of your members should be sent a letter of thanks. Something easy and fast such as Just a quick Thank You for being our member! Without you we would not be function and we sincerely appreciate your decision to stay and be a part of our family. If you need any help in meeting your fitness goals, please do not hesitate to speak with us. You can also mention a gift if you like as well. Be sure to visit the front desk to register for our email newsletter and receive a free water bottle!

And last but not least, do not forget to thank your employees, business partners, and area retailers; anyone who has offered help with your promotions, or anyone who has referred you members to improve your business. It shows good character. When was the last time an associate or boss sent you a thank you note? The answer is might possibly be never. When you sending a note of thanks by mail or email to one of your associates or employees, it is remembered for a long time. So send a quick thank you to all of your employees, regardless of how much they may tease you for being a softy, deep down they will feel special. The same goes for anyone in your community who often goes above and beyond in helping you build your business.

Get into the habit of sending thank you notes and you will work your way into the hearts and minds of your prospects, members, and everyone else who your fitness business relies on!

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