Converting Unconvertible

Talking about selling online, it all depends on converting the traffic. We want as many website’s visitors to buy. But almost always the conversion rate is lower than we’d want to see it. That’s when it comes to showing our best marketing skills and try to make the irresistible offer. But it takes more than that.

The greater percentage of the traffic will always leave your site without buying. That percentage is usually as high as 99 or even higher. Shocking statistics, but the regular offer page sells only to 1 person out of 100 that visit it. And there’s nothing we can do about it. That is, we used to.

There’s the technology of the last chance, which was around for a while but surprisingly not many are using it. This technology is capturing the exit traffic. Grabbing the leaving customer by hand and handing them the last chance offer. And it works. The testing shows that conversion rates increase by 3-4 fold when using this technology.

It really is simple. Any time a visitor attempts to browse away from your site by pressing the back button or closing the window, they see a new offer. The offer is usually a discount, a cheap trial, or something for free in exchange of an e-mail. Indeed, it is the last chance for your leaving visitors and for you to retain them.

The skeptics say that this way of getting visitors’ attention is annoying and would do more harm than good. But the testing tells a different story. And why not. The people that visit our site, if you have targeted traffic, they are interested in your offer to some extent. And More often than not the reason why they don’t buy is because they aren’t comfortable with the price.

You could offer discounts and free offers immediately, but that would introduce extra maintenance effort as well as could demean the value of your product to those who find the quality more important than price. Precise targeting of your customers is key to the best conversions.

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