Selling at Craft Shows

If you think it’s an easy thing to man a booth at a fair, you’ve got another think coming. Yes, you can just let a simple presentation try and attract customers over and look at your wares, but that sort of attitude is more of a disinterested salesperson.

Obviously, that’s not what you do when you set up at a craft show. This is real work, and you’ll need to be on your feet for this. Selling your crafts is not the same as fishing; it’s rather akin to slowly enticing a pet to trust you. Get their attention first via bait, and build up their trust by ensuring going after that bait will be to their benefit.

What am I talking about? That’s simple. Be on the lookout for potential customers, and when they do show interest by lingering in your booth, that is your cue to act. Approach them, give them a warm smile, and talk about your product.

This is why it’s always best if you showcase your work yourself. If it’s something you’ve made yourself, chances are you’ll have a special bond with it, and you will find you’ll be able to take about it with enthusiasm. Let the customers see how special your craft is. This will really help in convincing would-be buyers to purchase your items in the end.

I will warn you about overdoing this, though. Here are a few things you should not do when talking to potential customers:

*Firstly, don’t drown them in technical terms. They want to appreciate your art, not mimic it, so they don’t have to be bothered with that.

*Next, it’s not all about you. Craftsmen are admired because of their skill and quality of work, not about the person himself. And finally,

*You’re having a conversation, not giving a speech. Ask them questions, listen to their concerns, and have them ask questions, too. Have a dynamic conversation with them and be friendly, which may eventually lead to them purchasing your product.

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