Marketing and Selling your Candles and Crafts

Making candles has become an obsession for me. The perfect move for me was to take my obsession of candle making and turn it in to a home based business. There will be some things that you will need to consider before taking the leap in creating your own business making candles. Just learning how to make candles doesn’t mean your ready. Learning how to promote your creations, how to order supplies, the best way of offering customer service and pricing your candles is also very important.

Candles have been a popular item throughout the ages, and continues to flourish. There is and will always be a great market for them being they are a consumable. The sad fact is no matter how great your candles look, if you have no customers you will have no sales. There are many ways to market your candles from renting space at flea markets or craft shows to selling them from your home. Creating satisfied customers will result in repeat buyers and word of mouth advertising that can only be to your benefit.

There are expensive ways to advertise online, and there are free ways such as writing articles about your candle making and business. Many places on the web offer free website space to build a home page about your business. Try out free services such as Blogger, Wordpress or Squidoo. Many hosting companies will also provide a shopping cart and credit card processing. Usually hosting service on paid sites cost around $20 a month, which is far less than a one day booth rental at a craft show.

Selling your candles on Ebay or Yahoo auctions is also a great way to generate sales and repeat customers, with your accumulation of positive feedback. Before you jump into the selling part you will want to decide on what type of candles you want to sell. You will most definitely want to show pictures of your items, people need a visualization of what they are buying before they make the purchase. After you start getting sales and generating a profit, look into purchasing supplies in bulk for bigger discounts.

A successful business offers their products at a fair price to generate sales. You will need to price your items to cover your supplies and time while building in a profit. Always purchase quality supplies that will result in quality products. Cutting corners on supplies will result in a reputation of shoddy products and will kill your business in short order.

The same retail tips will work for your small home businesses. Offering some promotional discounts, free shipping or buy some get some free have worked for ages and will work for you. Adding a personal touch of thank you cards is always a great tip.

Consider offering a personalization service for an extra fee. Your customers looking for gifts will love the option of choosing their own color or greeting card that accompanies their order, this will always result in customer satisfaction. Always be clear on your customers wants when offering personalization.

Always remember that with any business problems do come up, but how you handle the problems and complaints will make or break you. Great customer service will always keep the customers coming back again and again. Always have your contact info available, and make sure you outline your return policies in advance.

Starting your own home business is a fun and exciting adventure that can turn into a gold mine. Selling your own creations will make you a proud crafter of candles. Taking the time to do all of your homework on creating and marketing your candles will ensure that you have a fun and successful business venture that will become quite profitable.

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