Let the Conversions Sky-Rocket

Considering selling online, everything depends on converting the traffic. We want as many visitors to buy. But usually the conversion rate is lower than what would make us happy. That is when it takes the best of our marketing skills and try to make the irresistible offer. However, that’s not all it takes.

The bigger the portion of the traffic will browse away from your site without buying. That percentage is usually as high as 99 percent or more. Harsh statistics, but the regular offer page sells only to 1 person out of 100 that visit it. And there’s not much we can do to prevent that. That is, we used to.

There’s the technology of the last chance, which was around for a while but surprisingly not many are using it. This technology is capturing the exit traffic. Grabbing the leaving customer by hand and handing them the last chance offer. And it works. The testing shows that conversion rates increase by 3-4 fold when using this technology.

It’s as simple as that. Whenever a visitor tries to leave your site by pressing the back button or closing the window, they are given a new offer. The offer is usually a discount, a cheap trial, or something for free in exchange of an e-mail. It is really the last chance for your leaving visitors and for you to retain them.

The pessimists say that this way of getting visitors’ attention is annoying and would not have any benefit if not damage. But the experiments tells a different story. And why would it be any different. The website’s visitors, if you have targeted traffic, they consider your offer interesting to some extent. And Almost always the reason why they don’t buy is because they aren’t comfortable with the price.

You could give discounts and free offers right away, but that would introduce extra maintenance effort as well as could demean the value of your product to those who don’t consider the price as the main factor. The precision of targeting your customers is key to the best conversions.

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