Call Now! What Medical Marketing can learn from Direct Response.

We live in a world of flabby impotent medical marketing, where healthcare systems and hospitals beat their chests over the latest gee-whiz device or treatment. A world where TV stations and billboard companies are happy to drain your budget to run ineffectual medical marketing that leaves ordinary people (you know, those people you’re trying to get as new patients) unconvinced. Or even worse, unaware.

Would you like to find new ways to take your medical marketing materials to the next level? Maybe even prove to your administration that advertising really works? Incorporating a few ideas from direct response commercials might be just what you need. I’m not suggesting your hospital or medical practice start running commercials with flashing phone numbers and a hyped up announcer shouting “Call Now! Time is Running Out!”. But if you want your next healthcare organization marketing plan to deliver results, it won’t hurt to take a few hints from marketers who live and die by results.

Time for a little honesty: none of these tips are the holy grail of marketing. If you’re a student of advertising, you’re aware of many, and maybe all of them. They are truly fundamental. But that’s what you do when your game is off — you go back and study the fundamentals. Take note of these tips, and think about how you could use them to make your medical marketing more effective.

To begin with, the new patients you’re trying to get only listen to one station: WIIFM. If you want people to pay attention and respond to your message, you’ve got to play it on WIIFM – What’s In It For Me. You’ve got to highlight the main advantage of your medical practice or healthcare system as quickly as possible, and just as quickly explain what difference it makes to them.

More You, Less We. Reduce the ‘WE’ (as in “WE now offer Cyborg Knife Gamma-Ray Surgery, the most cutting-edge surgery known to modern man.”) and replace it with more ‘YOU’ (as in “YOU will have a smaller incision, less pain, and a speedier recovery with Advanced Cyborg Knife Gamma-Ray Surgery.”). When you get people to picture how your health care system will make their life better, you’re well on your way to having a patient for life.

Words Matter. Keep your unique selling point short and powerful, use words that are easy for ordinary people to swallow. Then repeat as much as necessary for maximum results. This tip by itself will help you stand out from other health care marketers.

Harness the Unbeatable Power of a Dramatic Demonstration. You see it over and over again in infomercials and DRTV – a man soaking up a liter of cola with a a high tech cloth, a duffer who can now drive a golf ball straight and true, even the before and after pictures for weight loss products. The power of a dramatic demonstration can’t be overstated.

If Advanced Cyborg Knife Laser Beam Surgery results in a smaller incision and a scar that no one will notice – show people how insignificant the scar will be. If it helps people get on the road to normal life quicker, show a man or woman on the golf course a few short days after surgery. Every successful Direct Marketer understands this simple fact: In the battle for mindshare, a dramatic demonstration is the ultimate weapon. Yes, seeing really is believing…it’s human nature.

I’ll share more tips with you later to use as you execute your healthcare organization marketing plan. But for now, let me leave you with a vital one: Don’t forget to tell your patients how you want them to respond – then make it easy for them. If you want them to call and sign up for a free health screening or guide, tell them, and show them the number. Don’t try and hide it – make it easy to read, and leave it on screen long enough for Grandma to go get a pencil and paper and come back to the screen. You know how you want people to respond to your marketing – make sure you tell them. After working so hard to make medical marketing materials with real impact, don’t lose it in the inches here.

The Lastest posts in Marketing

Bling-Marketers, Home-Based Internet Marketing Business and You
Looking for a home-based Internet marketing business? If so, by now you have pr...
http://www.bizarticlezone.com/business/marketing/bling-marketers-home-based-internet-marketing-business-and-you-5012/

Warning: Bling-Marketers and the Home-Based Internet Marketing Business Don't Mix
Searching for a home-based Internet marketing business? If you are, it is more t...
http://www.bizarticlezone.com/business/marketing/warning-bling-marketers-and-the-home-based-internet-marketing-business-dont-mix-5007/

Free genie O2 sim card
If you are not satisfied by the current plan you are using for talking to your f...
http://www.bizarticlezone.com/business/marketing/free-genie-o2-sim-card-4971/

How To Keep Your PPC Campaign Running Smoothly
You finally got your PPC campaign going. You have your keywords and all the impo...
http://www.bizarticlezone.com/business/marketing/how-to-keep-your-ppc-campaign-running-smoothly-4949/

Video promotion. Get in on the act
Everyone watches video on their PC. From Youtube to Hulu, everyone is at it. Mor...
http://www.bizarticlezone.com/internet-business/seo/video-promotion-get-in-on-the-act-4929/

1 Proven Way to Make Easy Money Online - The Best Online Income Opportunities For Newbies
There are a lot of different ways you can earn Amazing Resume Creator - Resume Writing Tips for Someone Losing Hope
Unemployment is rising these days. There are so many applicants but jobs are get...
http://www.bizarticlezone.com/writing-speaking/amazing-resume-creator-resume-writing-tips-for-someone-losing-hope-4903/

Article Marketing That Works
Article Marketing is one of these easiest and cheapest way of getting traffic to...
http://www.bizarticlezone.com/business/advertising/article-marketing-that-works-2-4857/

Buy links for improving search engine ranks
Search Engine Optimization is a type of pull marketing that uses keywords to boo...
http://www.bizarticlezone.com/internet-business/seo/buy-links-for-improving-search-engine-ranks-4819/

Internet Marketing Done Correctly Improves An Online Business
internet marke...
http://www.bizarticlezone.com/business/marketing/internet-marketing-done-correctly-improves-an-online-business-4805/