Get Your Prospects to Act With Incentives

To run a successful business, you need customers. The billion dollar question is how to go about getting them. For many companies, the answer is found in promotional incentive strategies.

Promotional incentives are all about finding the tipping point with your potential customers. How much do you have to provide to get them to do what you desire? Consider these real world applications.

Celebrities always look a bit foolish when they talk politics, but one is a bit different. Sheryl Crow wants people to vote and she is using an incentive to entice them. If her fans register to vote, she is giving them free music downloads.

This is a double win for Crow. First, she is getting the action she desires, to wit, people are registering. Second, she is getting positive public relations because she is giving music away for free. It is an excellent promotional strategy.

Another classic example is found with casinos. Casinos will do just about anything they can to get people through the door. What carrots do they use? Entertainment, discounted rooms, family events and sporting events are just a few.

When it comes to a lack of subtlety, the bluntest promotional strategy is found in infomercials. They used to be on only late at night, but now they are on throughout the day. Heck, they even have their own channels in some cases.

Infomercials focus on one thing. They try to find the optimal tipping point to generate the most sales for the least expense. The do this by piling one promotional item on top of another until the deal is just too good to resist.

So, what can we take from all of these approaches? The answer is very simple. The strategy works. This is proven by the simple fact that you see the strategy used over and over and over.

Defining your goals with a promotional campaign is vital. Figure out what you specifically want potential customers to do. Then, and only then, go ahead and pick incentives and create marketing materials to accomplish it.

Okay, so what is your incentive going to be? If you have an outdoor lifestyle company, give them a Nomad Hiking Journal customized with your company name on it.

Promotional campaigns should be an ongoing prospect for your business. Try different things and keep the ones that work. Once you have a few nailed down, the leads will roll in.

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