Guerrilla Marketing on the Internet – Big Results for a Little Investment

There are two books on the subject of Guerilla Internet Marketing, both written by Jay Conrad Levinson, that should be required reading for every Webmaster. The first is Guerilla Marketing Online: The Entrepreneur’s Guide to Earning Profits on the Internet. The second book is Guerilla Marketing on the Internet: The Definitive Guide from the Father of Guerilla Marketing. In both books, Levinson, with help from other marketing experts, shows you how to level the playing field and achieve greater online visibility.

With a website, your primary rule is obtain contact information from your visitor. Your visitors’ email addresses are very valuable to you – collect them and you’ll be sitting on a gold mine!

* There are many things you can offer your visitors in exchange for their contact info (specifically, e-mail address):

Offer to email your visitors information on a topic they’re interested in.

Subscription to your informative newsletter or periodical with the latest industry information

Other ‘email-only’ offers or discounts

Anything else irresistible that your visitor can’t help but be intrigued by (ex: ‘Little Known ______ Secrets Revealed!”) – it may sound corny, but it works!

* Your website can be your support team.

Once you have your site visualized, think about it from the perspective of a new visitor. What questions would you have? Create one or more FAQ pages to answer these questions, possibly creating links to articles within the site. Remember to keep your answers brief and to the point. Your objective is to give your visitors some quick answers to their questions to get them interested in looking around further.

* Let the quality of your content sell your product.

It’s easy to learn how to write direct sales copy that will sell a product by presenting compelling arguments, flow, and calls to action. If you compare the cost of setting up a physical store location and the cost of a great website with professionally written sales copy, and a full-feature e-commerce store, you could have an entire online business set up for the cost of your first year lease.

Website trust is a major concern for most Internet users. They won’t complete a transaction if they feel their information might be compromised and end up in the wrong hands. It’s important to make your visitors feel safe and secure throughout the transaction process. This includes creating a seamless look and feel for every page on your website – not jumping to Paypal to complete a transaction – and not using a hosted shopping cart because it was ‘cheap.’ You’ll lose more business that way than you can imagine. Invest in a professional website, and your return will be many times over your investment.

* Let your website advertise itself.

Using what is called ‘Search Engine Optimization,’ (SEO) you can help move your site to the top of the search engine results pages for your important keywords. The website traffic you generate from these leads is absolutely free, but can require a small to large investment depending on how competitive your industry is. 10 times out of 10, it’s worth it. Talk to an expert or start researching yourself to find out how you can get to the #1 spot.

As a compliment to your SEO campaign, invest in a Search Engine Marketing (SEM) campaign, which generates instant traffic to your website that you pay for on a per-click basis. This is an excellent way to instantly attract visitors to your website. SEM can get expensive if you’re trying to drive a lot of traffic, which is why I recommend investing in SEO to generate free traffic.

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