How to Rev Up your Medical Marketing with Proven DR Techniques.

by Steve Fawcett

We live in a world of flaccid me-too medical marketing, where hospitals and doctors trade bragging rights over the latest whiz-bang device or treatment. A world where TV stations and billboard companies are happy to take your money to run ineffectual medical marketing that leaves ordinary people (you know, those people youd like to get as new patients) unconvinced. Or even worse, apathetic.

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