Improve the Effectiveness of Your Adsense

You have heard the claims of individuals making a living on Adsense revenue. Personally, I find Adsense to be a nice way to supplement my income but it certainly is not generating enough for me to retire a millionaire. Ive definitely learned how to increase my Adsense revenue over time and Ill share with you what Ive learned.

What you earn via Adsense is based on a number of factors including which ads you display and where you display them on your website or blog. Here are some key factors to consider before you place your Adsense code. The first is ad placement. Certain locations on your page tend to be more successful than others. Google has documented the ideal placement of ads based on their network of advertisers. Ads located above the fold tend to perform better than those below the fold. Ads placed near rich content and navigational aids usually do well because users are focused on those areas of a page and take action.

While this suggested map is useful as a positioning guideline, I strongly recommend putting your users first when deciding on proper ad location. Think about their behavior on different pages, and what will be most useful and visible to them. You’ll find that the most optimal ad position isn’t always what you expect on certain pages.

For example, on pages where users are typically focused on reading an article, ads placed directly below the end of the editorial content tend to perform very well. It’s almost as if users finish reading and ask themselves, “What can I do next?” Precisely targeted ads can answer that question for them.

Various Ad format. Some types of ads perform better than others depending on the page content and layout. Many Adsense advertisers find that large rectangles in content areas work best, while leader boards produce less click-based revenue. The traditional sky scrappers are the worst performers. The key is to experiment and measure the results to see which formats work best for you.

The color of your ads. When ads blend into your content, click through rates can be improved, but sometimes ads that contrast with your web site colors work best. To improve your results, test a variety of ad colors to determine if different palettes generate better results. Short of testing the actual palettes offered by Adsense, there is really no other way to determine ad effectiveness.

Number of ad units. Websites are generally permitted to display three ads, a search box, and a set of ad links. Keep in mind that you don’t have to display all available ad units. In fact, you should focus on placing ads in a way that do not clutter your web page. Users going to your page and reading your content may respond to a single ad placement if it is in the right place on your web page.

Experiment with the factors above and see which combination works best for your particular website. Remember that not all sites do well with Adsense ads. Even if you get lots of traffic but your visitors are not interested in looking for ways to spend their money, they won’t be interested in your ads and won’t click through.

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