Personal Branding Success Steps

You hear people talk about it, but what is Personal Branding. Some think it’s putting your picture on a business card or a video on your website. It’s not at all like product or service branding either.

You must first start out with the end in mind. What are YOU all about? There’s alot that goes into the person called you. You’re a Mother, a Wife, a Daughter, a Mountain Biker, A Tennis Player, a Scrap Booker, a PTA Volunteer, You’re a cook, a Gardener, a Nurse, and on weekend – You play golf. All of this is part of yoru brand

You enjoy what you enjoy doing, and all of these add value to your life. They also create connection with other people who have similar interests. I love classic cars and that makes for a great way to connect with others who enjoy classic cars. Peple like people who have similar interests. You’ll also have some great conversations too.

Think about the top 5 people you think of when you think of personal brands. Oprah, Rachael Ray, Donald Trump, Cher, George Foreman, Madonna, Garth, are just a few than come to mind. So, you don’t have a TV show, you don’t do music, and you’ve not been on tv selling electric grills, how can you do personal branding? It won’t matter now that you’re not one of these folks. You can be the “local” version. Rachael Ray started by doing cooking events in local grocery stores.

Let’s start with your internet websites. If you’re just using the same website everyone else is using, you’re not being yourself and not putting your best foot forward. I know an insurance agent and his agence is his name insurance. On his webiste he has the logo for his agency, but no pictures of him at all. In fact, his website doesn’t tell a thing about why you should consider him for your insurance needs. He could easily put some pics up, share about his charity work, give details on what makes his agency different and his website would then be an income producing asset.

Remember, people buy from people they like. Don’t forget it either. So, how can people get to know you? You’ve got to share. Your story, pictures and videos, and by telling people what you do and what you are doing. All of this creates the connections that are the root of personal branding.

Start with your own story. Why did you get into the business your in? A doctor might have gotten into healthcare because her father died of a heart attack when she was a kid and wants to save peoples lives. Shere what makes you passionate about that as well. Why do you enjoy making your own pasta sauce? What’s your secret ingredient? (Ok, maybe you won’t tell that). Who has inspired you? You’ll take your business to a whole new level when you become more real with personal branding.

Don’t spend too much time planning. Be a doer. Just write your story and post it to your websites. Take some pictures, make videos and apply what you learn each day. Learn about blogging and get one right away. It’s the action part that’s most important.

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