Prime Targets for Identity Thieves

The first of almost 80 million baby boomers filed for Social Security benefits in October 2007. This individual may also have been one of the first baby boomers to fall prey to identity theft. More and more Boomers are being targeted by identity thieves because of their additional sources of income as well as their tendencies to avoid the internet, to rely on paper checks and paper mail, and to easily fall victim to pre-texting scams. Because of this, it is more important than ever for baby boomers, who are prime targets for identity thieves, to turn to identity theft services, such as LifeLock, to keep their identity and finances secure.

One of the first reason baby boomers should become members of LifeLock is because older boomers (ages 51-60) have not completely moved into the electronic age and, therefore, still use snail mail to pay bills and send correspondences. This leaves boomers, and their mailboxes, prime targets for identity theft as thieves can steal their credit card statements and retirement statements in order to change their address and take over their identity. LifeLock protects boomers from this form of identity theft by removing members’ names from pre-approved credit card mailing lists and junk mail lists.

LifeLock also protects those boomers who haven’t completely moved into the electronic age by pulling annual credit reports from all three credit bureaus and mailing them to their members. Because some boomers have never “surfed” the net, much less know that they can access their credit reports online; they do not keep a close watch on their credit activity. In addition to pulling credit reports, LifeLock also places fraud alerts on member’s credit files so that lenders must call the member for verification prior to issuing credit or loans.

Another way LifeLock protects boomers from identity theft is through their eRecon and TrueAddress services. Through LifeLock’s eRecon service, criminal websites are monitored for the selling or trading of social security numbers, credit card numbers, driver’s license numbers, etc. In addition to monitoring criminal websites, LifeLock’s TrueAddress service monitors national databases for changes to a members’ address and, if there is an address change, the member is notified of the change.

A fourth way LifeLock works to protect the identity of baby boomers is through their WalletLock service. Boomers are more at risk of having their identities stolen through the loss or theft of a wallet. Because boomers tend to keep their personal documents close, in case of emergencies, they are more likely to have multiple sources of personal identification in their wallet. If a member’s wallet is lost or stolen, LifeLock’s WalletLock service assigns members a WalletLock specialist who helps in contacting each credit card company, banking institution, and any state and federal agencies who issue driver’s licenses, etc. to cancel the accounts and begin the process of reinstating missing documents.

The fifth way LifeLock safeguards boomers from worry about identity theft is by easing their concerns about spending excessive amounts of time and money if their identity is stolen by offering a $1,000,000 full service guarantee. Although most boomers are receiving additional income, their income is barely enough to cover their cost of living expenses. Through LifeLock’s $1,000,000 guarantee, LifeLock will hire attorneys, investigators, accountants, case managers, etc. to restore a member’s good name and, if any money is lost as a result of the theft, they will reimburse the member the amount of money lost.

With LifeLock’s Identity Theft Protection Services, boomers no longer need to worry about the security of their identity. In fact, the only security baby boomers may need to worry about is their Social Security benefits, which come from a system that is about to be tapped into by nearly 80 million baby boomers.

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