What is LifeLock?

With so many different identity theft protection companies available to consumers, choosing the right company can be a heavy burden. However, falling victim to identity theft and having to spend countless hours to clear your good name can be an even heavier burden. When it comes to choosing an identity theft protection company, it is important to weigh the pros and cons of each provider before choosing a company that is right for you and your family. LifeLock, an identity theft protection company, has time and time again outweighed the competition when it comes to protecting its members against identity theft.

To begin with, one pro of LifeLock is that they offer child identity theft protection services. At this time, LifeLock is the only company to offer credit checks and monitoring services for a member’s child who is under the age of 15. With the number of child identity thefts growing each year, LifeLock is leading the market in providing this needed service.

Another pro of LifeLock is that LifeLock works to prevent identity theft. While most companies provide identity theft monitoring services, LifeLock’s services are proactive in preventing identity theft from occurring in the first place. LifeLock’s identity prevention services include detecting when a member’s address has been illegally changed in national databases through their TrueAddress services; placing fraud alerts on your credit files; and monitoring the internet for black market activity regarding the illegal use of credit card numbers and social security numbers through their eRecon services.

A further pro of using LifeLock services is that LifeLock reduces the amount of access thieves have to your personal information by stopping pre-approved credit card offers that come in the mail and curtailing the number of telemarketing calls received. Stealing identifying information from your mail box or trash is a popular way for identity thieves to steal your personal information, not to mention using Pretexting scams to gather your credit card information by phone. LifeLock not only prevents identity theft by reducing the amount of access thieves have to your personal information; they also reduce the amount of junk mail you receive. Who wouldn’t count that as a pro!

The only con that LifeLock may be considered to have is that they do not perform daily scans of a member’s credit report. LifeLock does pull credit reports annually and mails them to their members for review; however, some individuals may not think this occurs often enough. Keep in mind though, since LifeLock places fraud alerts on their members credit files, any unauthorized request for credit or loans will be discovered almost immediately.

Finally, one of the best pros of using LifeLock is their $1,000,000 total service guarantee. Because thieves will inevitably find “a way around the system,” there is really no way to ensure that one’s identity will not be stolen. However, LifeLock does ensure that, if an individual’s identity is stolen while they are a member of LifeLock, LifeLock will provide attorneys, investigators, accountants, case managers, etc. to restore the individual’s good name and credit. In addition, if the individual loses money as a result of the theft, LifeLock will reimburse the amount lost.

When deciding which identity theft protection company is the right one for you and your family, it is important to weigh the pros and cons of each services provider. With several pros and hardly a con, LifeLock’s identity theft protection services will certainly meet your identity theft prevention needs, and then some. Unfortunately, identity theft is always going to occur. Fortunately, there’s LifeLock.

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