Many have become confused about what Personal Branding is. Most have a mythical idea that it’s about putting video on your website, but that’s the BS. It’s much more than that.
by Jay NaPier
Many have become confused about what Personal Branding is. Most have a mythical idea that it’s about putting video on your website, but that’s the BS. It’s much more than that.
It all started with a coaching session I had in 2007 with a prominent MOR Vacations affiliate who was wanting to know how I was winning all the sales awards and keeping myself on the top sales list. I didn’t have time to go into detail, but I explained it was about personal branding and that video would be the way to go to get that done. What was missing was the YEARS of equity required to really create the brand.
Top personal brands are everywhere. Real Estate, TV, Basketball, and even communications. Who instantly comes to mind when you think of these subjects? Trump, Oprah, Jordan, and Regan, right? How does it happen? Years of personal branding building.
If all this wasn’t possible, you wouldn’t be able to “Trump” the competition and Donald Trump wouldn’t be called “the Trumpster”. Years of brand building has gone into making Donald Trump the king of Real Estate Quality. He started with building blocks in his father Fred Trump’s office (also in Real Estate).
Donald Trump was not the billionaire first, he started out looking to move into Manhattan. He did it slow, but he had big goals. His first project in Manhattan allowed him to turn a burned out hotel into a shiny new gem. Ahh…the reputation that allowed him to goto his next project.
Your reputation is a part of your personal brand. It also takes a track record, and being the first person that comes to mind on a topic. “I’m Everywhere” is something I hear often, and it’s part of my personal brand.
As you learn more about personal branding and how M.O.R. vacations affiliates should be using it, you begin to see that most don’t even understand it. You want to be UNIQUE, yet when you look at the websites of Members Only Resort Vacations affiliates, you see that many look almost exactly alike.
Working with my MOR Vacations team, I invest 80% of my coaching time training my team members to be the best MOR Vacations marketers. I’m a home business marketing coach. Personal branding must be unique, understandable consistent, focused and you must have the solution that the market requires.
Don’t become another statistic and be just another person selling MOR Vacations Network Memberships. Don’t buy the Personal Branding, YouTube, and Google Adwords Marketing BS. Do your research and find a marketing plan that allows you to be successful.
About the Author:
Before you buy a
MOR Vacations affiliate program. Ask yourself what the mentor your considering as your trainer is all about. Are they easily reachable? Are they approachable. Are they too busy to train you? What does their mentoral brand mean.
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