A Beginners Guide to PPC Advertising

Being a successful pay per click marketer is a tough challenge. For every affiliate making thousands a day with PPC, there are probably fifty more who are probably losing money. It is really not that hard to launch a PPC campaign, but it is much tougher to create a successful one.

To succeed with pay per click, you need to take the time to do the proper research. There are many different aspects of a successful PPC campaign and you need to pay attention to each to succeed. Fail to do the appropriate preparation for one step, and your campaign will be a failure before it even begins.

Your first step should be to choose a product to advertise. Write down a list of ideas that you are interested in. This is important because if you aren’t interested in it, you won’t follow through with all the subsequent steps.

With your list in hand, you will now need to find a specific product to promote. There are several sites where you can find such products. I would suggest signing up for CJ.com and Clickbank.com as they are two of the largest and most reputable. They both have thousands of products spanning many areas so it is likely you will be able to find a good product to sell.

Next you will need to begin with some keyword research. There are some really good paid keyword research tools like KeywordSpy and Wordtracker, but I would first suggest starting off with a free one like the Google Adwords Keyword Research tool. Using this tool, you can type in keywords related to your niche, and it will return you a bigger list of related keywords. You will then want to filter down this list by just including the keywords that you think potential customers will be using to find a product like yours.

Now that you have your keywords and product, you will need to create a lander for it. A landing page gives you a chance to pre-sell your product to your customer. The alternative is to direct link to the product itself, but many pay-per-click engines like Google Adwords frown upon this practice. If you don’t have any technical skills, you can outsource the landing page creation to a professional web designer.

The next step is to create your pay per click campaign. The big 3 places to use are Google Adwords, MSN Adcenter, and Yahoo Search Marketing. All three have their pros and cons. I would suggest Google Adwords to begin with, since you will get the most traffic with them, but they are more stringent in terms of getting campaigns accepted.

An important part about setting up your PPC campaign is coming up with your ad copy. You will want to create at least two different ads and you want to make sure you use your keywords in the copy. If you do this, your keywords will get bolded in the ad, and studies have shown that this increases the click through rate. Make sure the ad copy tightly targets your product and gives visitors a reason to click on your ad.

You should now have a good idea of the process of creating a successful PPC campaign. There are definitely some more tips and tricks to be learned, but you at least now know the basics. Try starting a few PPC campaigns now and see if you can’t find your first profitable one.

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