Pay per Click Marketing – What is it and How Much will it Cost You?

There are still a lot of basic questions that need clarification about Pay Per Click Marketing. This is not a new concept but it is not easy to grasp since this does not work as a normal advertising scheme or strategy.

Below are very basic questions we often ask about pay per click marketing.

What is Pay Per Click Marketing?

Pay per click is an advertising tool used online to gain traffic to your site and increase your sales. Like advertisements on TV or print where advertisers pay for a space or airtime, online advertising also uses the same principles.

Online, companies can also do the same. They can post advertisements in websites and pay for the advertisement space. The problem is, even if consumers see the advertisement, consumers do not really click them so they do not get redirected to the company’s own website. This means that the payment made to the host is not worth it.

As a result, pay per click was born. The idea is that companies will only pay for advertisement costs if the consumers clicked on their links and were redirected their website. This approach is cheaper and more practical since customers who will click on a link means they are actually looking for the product that the company sells.

How Much Does Pay Per Click Marketing Cost

There are no fixed rates in pay per click marketing. As long as you have an agreement with the website owner, your cost can range from one cent to 50 cents per click. This however is dependent on the website you choose to put your ad to.

Pay per click marketing cost may vary widely from website to website. Websites with many visitors may charge you higher than other sites. For example, a website having a thousand visitors a day may cost you higher for every click of your ad compared to websites that only have about a hundred visitors per day, but they also bring in more visitors to your site.

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