Pay per Click Questions and Answers

There are still a lot of basic questions that need clarification about Pay Per Click Marketing. This is not a new concept but it is not easy to grasp since this does not work as a normal advertising scheme or strategy.

Below are very basic questions about pay per click marketing.

What is Pay Per Click Marketing?

Pay per click is an advertising tool used online to gain traffic to your site and increase your sales. Like advertisements on TV or print where advertisers pay for a space or airtime, online advertising also uses the same principles.

Advertisers can do the same online. They can advertise in other person’s websites and pay for the space. However, it is not enough that online users will see your ad on that space. Users need to visit your site so you will know that they have seen your product.

Because of this, pay per click came into being. In this marketing approach, advertisers only pay the website hosting his ad if the ads are clicked and visitors are redirected to his business website. This makes it a cheaper and more practical form of advertising. You will also be ensured that those who clicked on your ad are users who are looking for your product.

How Much Cost is involved in Pay Per Click Marketing?

There is no standard cost for pay per click. What is important is that you come to terms with the host of the website on how much you are willing to pay per click, which is called a term. Some may pay a cent for every click. Others will charge higher, as much as 50 cents. The rates vary depending on the website’s traffic of consumers.

Let us say there are two websites that sell shoes and you would like to advertise with both of them. If Website A has about 10,000 traffics of consumers per day and Website B only has 1000, then Website B cannot charge you higher because it has less visitors and will bring lesser results of potential customers.

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