Pay Per Lead vs. Pay Per Click

Tired of watered down, poor quality leads from your lead generation company? The last several years, we have been noticing a trend being discussed by our clients. They are telling us that the quality of leads that used to come in from their lead generation services have dropped off the map. At the same time, they’ve noticed that the quality of leads coming from pay per click has remained superb and even gotten better.

Many lead gen firms use pay per click (PPC) search to attract their leads. Once they have a lead, they will ship it out to a variety of vendors, charging each the same fee. If you are seeing your leads get more saturated, it might be time for you to go right to the source instead of letting the middle men do that for you.

Jumping into Pay Per Click isn’t just a matter of setting up a website and contact information. You can certainly get results doing that — we see it all the time. But to truly compete and drive your cost per lead down, you need some sophistication.

We always tell our clients that everything in the pay per click pipeline needs to be optimized. Let’s take a look at a couple items.

Begin with your paid search ad copy. Today’s PPC search engines place high importance on your click through rates. The more an ad is clicked, the more money they can make. So, they have worked into their algorithms things like “Quality Scores” which take these rates into consideration. Fine tuning your ad copy will increase your click through rates. Conducting daily split tests is vital. By testing your ads continually, you will find what works and what doesn’t. If you don’t have the time to do that, then hire a PPC management company. An expert can double or triple the number of people clicking on your ads.

Maybe that doesn’t sound important, but it is. Doubling and tripling your quality traffic can do the same for your number of leads. And, it can lower your costs per click in the process.

But don’t stop there, look at your landing pages (the pages where you send your pay per click traffic). Are the contact forms too busy or too buried? Is your phone number buried? There are ton of things you can do to convert leads at a higher rate.

If you can optimize your landing pages over time, you can now take that traffic and double or triple your lead conversions. We’ve seen it time and time again. So, put in the effort, it is worth the time.

If jumping into the paid search engines sounds like a lot of work, it is. You can roll up your sleeves and make it pay off over time, or you can hire a turnkey PPC management company. A good PPC expert will develop expansive keyword lists, mine keywords from your competitors, conduct daily split tests on your ads, and advise you on your landing pages.

Ditching those weak, watered-down leads and going right to the source can help your business boost its results dramatically.

The Lastest posts in PPC Advertising

Keeping Momentum With Your Pay Per Click Advertising Campaign
You've finally gotten your campaign off the ground. Keywords have been research...
http://www.bizarticlezone.com/internet-business/ppc-advertising/keeping-momentum-with-your-pay-per-click-advertising-campaign-1163/

Keywords That Will Power Your PPC Campaign
It all comes down to choosing the right of keywords and phrases. By researching ...
http://www.bizarticlezone.com/internet-business/ppc-advertising/keywords-that-will-power-your-ppc-campaign-1047/

Make Money Marketing In Pay Per Click
The growth rate in this industry is off the charts and there is no sign of slowi...
http://www.bizarticlezone.com/internet-business/ppc-advertising/make-money-marketing-in-pay-per-click-878/

Google Changes How To Do Accurate Keyword Research For Free
Google has just upgraded the Adwords External Keyword Tool so that it now also s...
http://www.bizarticlezone.com/internet-business/ppc-advertising/google-changes-how-to-do-accurate-keyword-research-for-free-698/

AdWords Management Strategies - Four Simple Tips
As PPC advertising has become much more mainstream in the world of online advert...
http://www.bizarticlezone.com/internet-business/ppc-advertising/adwords-management-strategies-four-simple-tips-576/

Yes - There Is A Way To Get Google Ads Free
A new breakthrough secret is all you now need in order to get your Google AdWord...
http://www.bizarticlezone.com/internet-business/ppc-advertising/yes-there-is-a-way-to-get-google-ads-free-537/

Some Useful PPC Management Strategies
In the world of PPC (pay per click) advertising campaigns, it is becoming increa...
http://www.bizarticlezone.com/internet-business/ppc-advertising/some-useful-ppc-management-strategies-310/

PPC Management Services UK
Using some highly concentrated online marketing PPC campaign is a great strategy...
http://www.bizarticlezone.com/internet-business/ppc-advertising/ppc-management-services-uk-194/