Simple Guide to Pay Per Click Marketing For Starters

Pay per click marketing is a marketing initiative widely used to get the attention of visitors from search engines. On the other hand, this marketing tool is also a way for website owners to earn money online by hosting pay per click ads.

Like any other advertising method, it does not mean that pay per click will give you easy money and quick profit. You may encounter problems when using pay per click marketing especially if it is not managed correctly. The results in getting more visitors for your site may be overwhelming but if these online users do not patronize your business, all efforts will be put to waste.

Understanding this marketing tool is therefore necessary for business owners who want to get to the ultimate goal of increasing profit through pay per click marketing.

So what is pay per click marketing and how different is this to other forms of advertising?

Pay per click can be done in two ways. Advertisers can post ads to websites and pay the website owner of the rate they have previously agreed every time an online user clicks the ad. It can also be done in a bidding process. This is usually true when an advertiser wants to post an ad on the search engine results page or SERP. If the advertiser wins the bidding for a certain keyword or phrase, his ad will be placed on top of the paid listings in the SERP.

When doing a search online by typing certain words in Google’s search box, a list of results appear under it. These are the ‘organic’ search results. Another list also appears usually on top of the organic results or the right side of the webpage. When an advertiser wins a bid for a certain keyword, his ad will be posted on top of this listing.

Every click of this ad then means you have to pay the amount of your bid, or the amount you bid on the keyword.

This means that if you bid for $1.50 per click and 100 online users clicked your ad in the paid listings, you will then be charged $150 dollars.

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