Why All PPC Marketers Should Use Prosper202

Most PPC campaigns only have a certain amount of keywords that actually convert into sales. Weeding out any non-converting keywords is an important part of optimizing your campaigns and getting them profitable. So how do you figure out which keywords are converting for you? That is where Prosper202 comes in.

Prosper202 was developed by Wes Mahler of Tracking202, and is free tracking script that offers real-time tracking of your PPC campaigns. You can get the script from their website, and you will need to host it on your own web server. However, it is recommended that if you are planning on sending a large amount of clicks through the script that you make sure and install it on its own dedicated server.

Once you have installed the script on your server, you will want to add a campaign into the system. In the setup section you will see the list of steps necessary to track your campaign. The first thing to do is to enter in any of your PPC Accounts (Adwords, Yahoo, MSN) and then put in any CPA networks you have joined. (Convert2Media, AmpedMedia, etc).

The next step is to add in your Affiliate campaign. Here you will enter in the offer name, the affiliate url and payout. For the url, you will need to get this from the specific affiliate network’s offer page. Be sure to include the subid parameter which is usually specific to the CPA network you are using.

You will also have the options to rotate and cloak your links. If you only want to send traffic to one offer, you can ignore the rotate option, but this is useful for testing the conversion rates between multiple similar offers. Cloaking your links makes it so your Affiliate Manager will be unable to see where your traffic is coming from and I would suggest you use this to protect your traffic sources.

For PPC campaigns, you can normally direct link to an offer, or send the visitor to a landing page. If you use a landing page, then you will need to put it in as well. Once you have done that, you will get a piece of javascript to install onto your landing page. You will also have to change any links to your offer to the one the Prosper202 gives you as well.

Once this is all setup, you can get the links you need to use. These will be input into the PPC platform that you are using. Make sure to add in the extra keyword parameter if your PPC platform requires it. This will enable Prosper202 to track the keyword associated with a particular click.

To enable real-time tracking of your conversions, you can also get the global tracking pixel from Prosper202 and email it to your Affiliate Manager for placement. This pixel should get placed on the confirmation page of the offer you are promoting and will alert the tracking script whenever a lead or sale has been made. This is an optional step, but if you don’t do it, you will have to manually enter in the subids of the converting sales into Prosper202 yourself.

Once you have gotten everything setup, Prosper202 will do the rest. You can see your clicks and leads in real-time using the Spy View, and you can see all the individual stats for each campaign in the overview page. Now you can figure out exactly which keywords are leading to sales and which ones are not. By having this info at your fingertips, you can take out those non converting keywords and start making your PPC campaign profitable.

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