Building Back Links

The key to building a long term successful internet business lies with your ability to pick up back links on a consistent basis. Back links are the purest form of gold in the online world. The more back links you have, the higher you will rank in the society of search engines.

Of course back links are just one piece of the equation for a successful online business. The formula is SEO or search engine optimization. There are two parts to SEO, off site and on site optimization.

The keywords you choose to use have to be placed on your website strategically so the search engines can recognize what they are. They should be placed in your title, META tags, h1 headers, h3 headers, and maybe even in some of your “alt” image tags.

The off site portion of SEO would include the back links and what words you use to anchor those links. An anchor link is the click able portion of the words. You would use the href tag to anchor or hyper link your keywords. When you anchor link your back links using the keywords on your website, it’ll give it an extra boost in the rankings.

Now the question is how do you pick up back links? There are many answers to that question.

You can pick up back links by writing and submitting articles. The article directories you submit your articles to will allow you to leave a back link to your website in the authors resource box. To get the most out of article marketing you should submit unique articles to each directory. Google will usually only count the back link from the first unique article and won’t count duplicates. Its too easy to do and results in spamming.

You can also pick up back links from article directories, commenting on other blogs, participating in forums, press releases, and link exchanges. The best way to pick up back links is to use a comprehensive strategy, a combination of each of the above.

It’s also wise to make things look as natural as possible for the search engines. Too much can hurt, and too little means a dead website.

Setting up a daily game plan for what needs to be done may be the easiest way to make sure you are consistently picking up back links. Set a goal for each day and to stick with it. Ten to twenty back links a day and spreading them out in all directions will help get your website on the move up the rankings.

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