Is SEO Still as Relevant as it Was in the Past?

There is no question about the fact that we all want to optimize our websites. It will bring us the targeted and free traffic that we want. The other alternative to searching out free traffic is to use pay-per-click (PPC). I would imagine, though, if we were given the choice, we would all vote for the free traffic any day. However, one of the problems is, many people become overly dependent on SEO and when the search engines make even minor changes with their algorithms, the free traffic sometimes dries up overnight.

However, I believe that it is still necessary and beneficial to develop our SEO skills. Some think that it is very complicated and difficult to learn. In my experience, I have found it to be way easier than learning the ins and outs of PPC. Even when I first started my internet business, I found it took very little effort on my part to reach the first page of Google with my articles. Actually, the first time it happened I thought it was a fluke, but it continued to happen. It was then that I realized that the little I did know about SEO was sufficient to get me on page one of Google each and every time.

As a beginner to internet marketing, I thought back then, that there were well guarded secrets to ranking well on Google. I was expecting that I would have to take a few courses to be effective. However, my thinking was so wrong. There is such an abundance of free information available on the internet, than you can be trained and ready to take action in no time. I searched on YouTube a number of times and this often led me to a video that actually instructed me, step by step, on how to proceed.

I do, however, recommend that you always have a few back-up systems in place. After all, if you do get caught in a major algorithm change you could lose all your traffic overnight. As mentioned, pay-per-click would be one. Another alternative is to be an affiliate for other companies and products. It is free to register with Clickbank and you can be up and running with very little effort on your part.

If you want to make even more money, you can create a product of your own. This is not as difficult at it sounds. There is a lot of free training available on how to create your own e-book, for example. When you have done that, you could even list it on Clickbank so that other affiliates can sell your product for you.

So, you don’t have to rely entirely on search engine optimization to get high rankings on Google or the other search engines. For me personally, it is still my favorite way to easily rank. However, I am aware that things could change very quickly, so I have involved myself in some alternatives.

I believe that SEO is still a powerhouse and it is still as relevant now as it has been in the past. No doubt there will be changes in the future, some small and some major, but if it is free traffic that you are particularly interested in, then learn what you can about SEO and put it into practice. I can assure you, you will be pleasantly surprised with the results, like I was.

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