Partners for Growth: 6 Critical Steps to Finding the Right Marketing Partner.

In this ‘do more with less’ economy, is there a way that your small to mid-sized company can tap into the marketing minds that the big guys are paying for? Absolutely. This is a great time to discover a Lean and Mean Marketing provider willing to partner with your entrepreneurial spirit. Here’s how to choose a marketing partner in this lean and mean economy:

Dig into the resumes of the agency principals. Were they performing at a Director’s level or higher – and if so, for how many years? Too long in one place, and they may be out of touch with current trends in customized marketing solutions. On the other hand, if they only held the position for a few months before they left, they won’t have the marketing insight you need.

Look beyond clever headlines. These are the price of entry in the advertising world, and if their portfolio does not include solid SEO copywriting services, customized marketing solutions and a proven track record in measured results, keep looking.

Avoid victims. If a new agency still has a bitter pill that’s only half swallowed from a bad break, they may not be ready to move on and focus on your business. Who has time to wallow? You need clear and focused marketing insight, surrounded by positive energy.

Seek out leadership skills. Chances are, you may find a big agency-trained marketing director or top level creative director who is poised to establish their own business. Take it from me – you need to take full advantage of this opportunity! If you are fortunate enough to get experienced customized marketing solutions for your start-up from the person formerly in charge of a big national brand, it’s your lucky day.

Beware the SEO Guru. Seek out solid and proven SEO copywriting services by asking for an optimization tour of the websites associated with this provider. True SEO Guru’s have yet to be fully identified, as tracking qualified SEO copywriting services is a relatively new measurement. And since their results on your behalf may not register for a few months, be smart.

Work with folks who learn about, then get excited about your product or service. The best ad guys and marketing professionals live to match up people with services or products that make their lives better. This makes them very responsive to new products, and usually pretty fun to be around. If you find someone who’s fitting you in between the ‘real clients’, move on. An engaged marketing professional will bring incredible value and marketing insight, beyond your greatest expectations.

This is the day of the new entrepreneur. The best marketing professionals keep their eyes open for intriguing products and services that break away from corporate limits. And companies that discover a lean and mean marketing partner are in a great position for phenomenal growth – even in a challenging economy like the one we’re experiencing now.

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