The Internet houses billions of websites. And more and more, literally hundreds, are being added day after day. So if you have created your own unique website for the purpose of business, and are expecting a stream of visitors to it, it is not easy. How will they make their way to this particular website and realize that it is something special and different from others? Think about it.
by Dane Masters
The Internet houses billions of websites. And more and more, literally hundreds, are being added day after day. So if you have created your own unique website for the purpose of business, and are expecting a stream of visitors to it, it is not easy. How will they make their way to this particular website and realize that it is something special and different from others? Think about it.
Without the URL search engine, this would not be possible at all. The URL search engines have front-ends on them. When a specific keyword or keywords or questions are typed on them, the search engine searches the whole World Web to come up with hundreds of web pages that are related to our questions. So categorization of the web pages and the information displayed on them, becomes very easy. Thus, this simple program has made it all so easy for the online business owner.
Now, your URL has to stand out from the others and has to be submitted to the search engine for inclusion. How do you go about it? Some search engines have a very easy process. All you need to do is go to a certain website and paste your URL for inclusion along with the others. One such website is www.google.com, or what we commonly refer to as Google. This website takes care of more than 80 search engines, even AOL. So should you be allowed to put down your URL on their lists for free, you are making that sure that the 80 search engines listed with them all display your website in their results pages. Another such website that caters to over 125 search engines (including HotBot, Yahoo and MSN) is Inktomi. But unlike Google, Inktomi does not allow free listings. You have to pay for your URL to be displayed on its search engines.
But of course, you do not enhance the popularity of your website merely by putting it up on search engines. You do not even ensure top ranking for it! Your URL should get an index on the search engine. This process takes anywhere between a month and 8 weeks at times. Only if your website achieves some fame during this time, will it be indexed. So for quick results, opt for the pay-per-click option.
In pay per click search engines, users will type certain keywords in a URL search engine and will get a set of results. Whenever they click on these results, the owner of the URL will be charged a certain amount. This amount is determined by how common the keywords are or how high up in the search listings you want to be listed. But if volume of traffic rather than transaction is your game, then the pay per click route will prove to be very attractive indeed.
Everything seems so easy on paper, but it is not really so! Imagine you have opted for the above-mentioned option. A few visitors click on your websites, but there are not really enough of them. Then is the amount you are paying substantiated by the traffic generated to your website or not? Will it really be worth it in the end? Your URL on the search engine results may become popular or not so popular. The expenses you have incurred are going more for advertising and marketing than for ensuring that your website becomes well known to visitors! So give it some serious thought before you go in for such an option.
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