The Dirty Secret about SEO

You did your homework, filled your copy with effective keywords and gave your metatags some muscle. Thanks to strong natural SEO results, your clients are starting to find your website. But theyre not buying your product or service.

Why? Because you forgot who your web site was written for. At the same time the copy on your site was optimized for your first audience – the search engines, you made it less effective (and probably a lot less interesting) to your most important audience – the human beings who buy your product or service.

Heres the dirty little secret most SEO services wont tell you: Keywords dont sell anything. Keywords drive traffic to your site – thats it. The problem is if the web copywriting that contains your keywords is dull, poorly written or filled with confusing jargon your clients will take one glance and move on. Studies show you have their attention for 8 seconds at the most. Powerful web copywriting will help you make the most of this tiny window of opportunity.

Putting good keywords in bad web copy is a brand new way to commit the cardinal sin of marketing: over promising and under delivering. Remember, clicks are people, living breathing people looking for something they need. Truly powerful web copywriting, web copywriting that generates clicks and sales, has to be relevant to them and speak to their needs in a way they understand. People forget this simple fact over and over again.

If you want to write powerful web copy to generate natural SEO, the first step is to look at your web copywriting through the eyes of your clients reading it for the first time. Is it clear and simple, or filled with corporate speak? Does it read like a real person talks? Do you make too many assumptions about what your reader knows? Does your copy have a voice that sets you apart from your competition? And most importantly, does it clearly address the needs of your customers AND show them how you can meet them better than your competition? If it doesnt, its time to do some rewriting to make sure your keyword traffic doesnt go to waste.

Another thing to keep in mind: Incorporating keywords in powerful copy can be tough for anyone. So if you dont feel youre up to the task, hire a professional SEO copywriting service. Unlike article mills, a professional SEO copywriter will take the time to learn the unique selling proposition of your business. The best SEO copywriting services will put a human face on your company by writing effective web copy that shows your business in the best possible light.

You could start out optimizing your site with great web copy, and end up redefining your whole company. Thats what great SEO copy writing does. There is cost involved in this approach, but the money youll spend is nothing compared to the profits youll make by taking full advantage of your keyword traffic with organic SEO.

Dont waste another day of keyword traffic with badly written, or even worse, boring web writing. Write something you would like to read. Or look into a professional SEO copywriting services who will. When your site is filled with effective keywords and SEO copy writing that is interesting to your clients — thats when your website is truly optimized.

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