The Dirty Secret Behind Successful Organic SEO

You put hours into keyword research, filled your copy with the most effective keywords and strengthened your metatags. Now youve got the effective organic SEO results you want, and more people than ever are coming to your website. But theyre not buying your product or service.

Why? Because you forgot who your web site was written for. At the same time the copy on your site was optimized for your first audience – the search engines, you made it less effective (and probably a lot less interesting) to your most important audience – the human beings who buy your product or service.

Heres the dirty little secret most SEO services wont tell you: Keywords dont sell anything. Keywords drive traffic to your site – thats it. The problem is if the web copywriting that contains your keywords is dull, poorly written or filled with confusing jargon your clients will take one glance and move on. Studies show you have their attention for 8 seconds at the most. Powerful web copywriting will help you make the most of this tiny window of opportunity.

Putting good keywords in bad web copy is just another way of making the worst mistake in marketing: over promising and under delivering. Remember, behind every click is a real live human looking for something they need. Truly powerful web copywriting, writing that generates clicks and sales, has to speak to your clients needs in a way they understand. Time and time again people forget this simple fact.

If you want to write powerful web copy to generate natural SEO, the first step is to look at your web copywriting through the eyes of your clients reading it for the first time. Is it clear and simple, or filled with corporate speak? Does it read like a real person talks? Do you make too many assumptions about what your reader knows? Does your copy have a voice that sets you apart from your competition? And most importantly, does it clearly address the needs of your customers AND show them how you can meet them better than your competition? If it doesnt, its time to do some rewriting to make sure your keyword traffic doesnt go to waste.

Another thing to keep in mind: Using keywords in effective copy can be intimidating for anyone. So if you dont feel youre up to the task, hire a professional SEO copywriting service. Unlike article mills, a professional SEO copywriter will take the time to learn the unique strengths of your business. The best SEO copywriting services will wrap your keywords in effective web copy that puts a human face on your company, and sells you in the best possible light.

This is a journey that can have unexpected benefits. You could optimize your site with powerful web copy, and end up helping the people in your company see themselves and their work in a whole new way. Thats what the best SEO copy writing does. There is cost involved in this approach, but the money youll spend is far less than the profits youll make maximizing the impact of your keyword traffic with organic SEO.

Dont throw away profitable keyword traffic with poorly written, or even worse, dull web writing. Write for yourself, write something you would enjoy reading. If youve got other things to do (like running your business) look into professional SEO copywriting services who can help you. When your site is filled with effective keywords and SEO copy writing that is interesting to your clients — thats when your website is truly optimized.

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