by Daniel Z. Kane
There is one big secret of Internet marketing. Here it is. There are no secrets.
Hit the delete button each time you receive an email from someone who promises you instant riches online. The reason is obvious. If the senders’ earnings claims are accurate…a big if…they probably come as a result of selling business opportunities or tips of questionable value to inexperienced would be entrepreneurs.
I am not…
by Daniel Z. Kane
There is one big secret of Internet marketing. Here it is. There are no secrets.
Hit the delete button each time you receive an email from someone who promises you instant riches online. The reason is obvious. If the senders’ earnings claims are accurate…a big if…they probably come as a result of selling business opportunities or tips of questionable value to inexperienced would be entrepreneurs.
I am not just guessing. For years, I have offered a free website promotion course to webmasters. As a result, I have closely investigated numerous information programs and pieces of software. A few offer decent advice or assistance at reasonable cost. Most do not.
There is no shortage of self-promoters who will tell you how much they earn and promise you the same result for $50-$200. And, if you pay their price, one of you will make money…exactly $50-$200 dollars.
But, there are some tips and techniques that can help you become a successful internet marketer. And all they will cost you to get them is a few more moments of your time.
1. You do not need a formally constructed business plan unless you seek investors, but you do need a plan. Better to move forward slowly than to spend months making up for mistakes.
2. Success in any business requires time and effort. Don’t be fooled into thinking otherwise.
3. Your best product or service is something people need. Something they think they need can work too.
4. Avoid exaggeration and hyperbole. If you lose a prospective customer’s trust you lose the prospective customer.
5. Remember that a good website gets to the point, makes it easy for prospects to contact you, and makes it easy to buy. People are in a hurry…waste their time and they’ll go elsewhere.
6. Surveys show that people are afraid they’ll get ripped off if they buy online. A good guarantee and an “about us” page on your website can overcome buyers’ fears.
7. Be prepared to purchase search engine optimization tools, organizers, press release submitters, and other software that can make you more efficient and help your business grow more quickly.
8. Recognize the importance of aggressive marketing. Design a well-conceived marketing plan, and allocate at least 80 hours a month to marketing-related activities.
There is no shortcut to success, but there are tried and true principles. Choose a good product or service, continue to educate yourself, and work hard. If you do, your odds are good.
About the Author:
Daniel Z. Kane is a former university dean who now develops, maintains, and promotes educational websites on financial aid,
online colleges, career education,
online degree programs, and adult education.
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