Website Design – Starting off on the Right Foot.

A balanced combination of search engine optimization and professional website design are characteristics a well designed website. You need to appeal to search engine crawlers and the human visitor. If you are not appealing in the eyes of the average user, all design and SEO efforts are wasted.

Of course, a compromise between visual effects and text must be reached, because search engines don’t give marks for layout or pictures. And words alone will not grab people’s attention. Although designers hope that adding creative elements to their websites will be productive, such actions can actually inhibit the site’s promotion.

SEO consultants will tell you that Flash, incorrectly used, is a cardinal sin. It is plausible to combine Flash and HTML and come up with a search engine friendly website that still permits a rich media experience. When creating a website using Flash, come up with different versions for Flash and HTML, which is often referred to as a non-Flash version. This choice gives visitors to your site an ability to express their preferences. And the site stands a better chance of being indexed and ranked through HTML versions this way.

In the same fashion, it is possible to create a visually pleasing website by using website navigation schemes (such as JavaScript drop-down menus or Flash navigation menus). It is possible to create a visually pleasing website, however, some of the elements may make it difficult, or even impossible for search engines to properly negotiate the website with the limitations of search engine exposure.

Depending on several factors, dynamic websites and those based on a CMS can be either highly successful or a total disaster. Dynamic web pages often have long URL’s that seem to make no sense to the average viewer, due to the fact that they are data-base driven and created on the fly. These long URL’s, comprised of parameters based on the data query, are necessary both to sort products and create a central navigation for the site visitors. These parameters make it hard for a lot of search engines to crawl through your pages. To avoid this problem, discuss with your designer the possibility of using what Wordpress calls “Pretty URL’s”, a feature that is now offered in most Content Management Systems (but most likely by a slightly different name).

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