by Mark Cunningham
Achieving optimal performance is the most important factor in a website design. It is a huge mistake to assume the belief those visitors needs to be entertained with fancy flash works which usually requires long loading time, when the truth is exactly the opposite.
Follow these basic rules for website design when creating your site and you can be assured of an optimally designed website you can be proud…
by Mark Cunningham
Achieving optimal performance is the most important factor in a website design. It is a huge mistake to assume the belief those visitors needs to be entertained with fancy flash works which usually requires long loading time, when the truth is exactly the opposite.
Follow these basic rules for website design when creating your site and you can be assured of an optimally designed website you can be proud of.
1) For whatever reasons you may have, resist the temptation to include splash pages. Splash pages are dazzling fancy pages you often see when you first arrive at a website. These are elaborately fancy pages with lavish designs and images along with words such as “welcome to our website” Usually, they are pages of elaborate graphics that includes words such as “welcome” or “click here to enter the site”. These are merely distractions that can divert attention away from the purpose of your website. The slow loading time often gives extra incentive for visitors to click on the back button in frustration.
2) Banners must be kept minimal. The most common place for these large advertising banners to be placed is close to the page header but the bottom of the page is also quite popular too. Banner ad tends to be ignored by most web surfers so it is a total majority of the web surfers so they would a total waste of your website space. Instead, provide more valuable content and weave relevant affiliate links into your content, and let your visitors feel that they want to buy instead of being coerced.
3) Always use an easy navigational system Navigation should be made very simple so that even a young child can understand. Do stay away from any form of Flash based menu or even multi-tiered menu as they only serve to add more complication to the layout. If you make it difficult for them, they will leave your site. Have a sitemap added to the website design to help them find what they are looking for.
4) Let it be clear on the user where he is at the moment. When visitors are deeply engrossed in browsing your site, you will want to make sure they know which part of the site they are in at that moment. That way, they will be able to browse relevant information or navigate to any section of the site easily. This can easily be achieved by ensuring each page has a title and a textual ‘breadcrumb trail’ that clearly shows the links they have made to get where they are now. Never confuse your visitors because you will lose them very quickly as they become frustrated.
5) Use the least audio possible If you want your visitors to stay a long time and read the contents, do not irritate em with your audio. The sounds when added can enhance an experience, but when played over and over gain it can start to be irritating. It may be a cool thing to include some music but do give your users some form of control such as muting ability or volume control. By using this information on website design you will find visitors to your site stay much longer and will return in the future.
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