Goal Setting Tips : End Goals vs Mean Goals

Goal setting is a very vital practice. Do not underestimate the importance and impact of goal setting. When you have a target, it gets you focus on important things, take action and helps you save time and energy by preventing unnecessary actions.

Like the old saying goes ‘If you fail to plan, you plan to fail’.

Differentiating between end goals and mean goals when doing goal setting is very important. End goals is what you ultimately want to achieve or get. While mean goals, as it’s name suggests, are used as means to attain end goals. Anytime when we set goals, we must ensure that we are setting end goals not mean goals.

Let’s take the common I-want-to-get-rich goal as an example. This is not an end goal but a means goal. This is because what you want is not money, but the things that money can bring you. Things like security, freedom, happiness, experience etc. You don’t actually want more numbers in your bank account. You want what you think money is able to give you.

It’s sad to say that unfortunately many people end up mistaking mean goals as end goals. They end up solely focusing on accumulating more wealth, so much so that even though they eventually have a lot of money, they still end up unsatisfied.

Here’s a familiar story: A young man works in a large corporation, aiming to be the CEO so that he can have the money to live a life of security, freedom and happiness. Works hard for 20 years, finally becomes the CEO. But in doing so, for 20 years he spent most of the time working (no freedom, no time for loved ones), the stress is killing him (unhappy), and it affected his relationship with family members and friends.

So although he finally achieved his goal, he found out that it did not give him what he wanted.

For someone to set a goal, give their all, sacrifice and finally achieve it – then finding out later that it did not give them what they had wanted is a very sad thing to happen.

So make sure that you don’t make the mistake of thinking mean and end goals are the same. When setting goals, do it thoroughly and take your time. Make sure you get it right.

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