Forget everything you’ve been told about copywriting. It’s wrong!

Website copy writing is one of the most essential skills to have if you’re promoting anything online. Whether you have an ebook to sell, website to launch or affiliate scheme to promote you need to write interesting and compelling copy – copy that will form blog entries, articles, forum posts, press releases and website content. Even if you focus totally on pay per click advertising such as Google Adwords you still need to create winning adverts and persuasive landing pages or your sales will be lost. But forget everything you’ve been told about copywriting -it’s all wrong!

They say you need to hire a copy writer – they are wrong! Hiring a copywriter is the WORST thing that you can do. Even if grammatically correct, their copy will disappoint. It will be empty and lack that magic ingredient that your customers will love – YOU! Only you have the unique mix of knowledge, passion and experience that could create a special bond with your customers.

They say your writing will never be professional – they are wrong! Professionals use writing tricks and tools that you can learn use in your own writing that same day.

They tell you that PLR copy is the answer – they are wrong! PLR (Private Label Rights) copy is dreadful. It’s the industrial approach to website content in which you can buy 100s of articles in one go.

They make it worse by making it seem a lot harder than it need be so that you go to them to write for you.

They are the mix of copy writers, dusty academics, and grammarians that like to feel superior. These pencil heads relish in pointing out mistakes we make and undermining us so we never learn. It may not even be an official conspiracy with an evil mastermind in a secret HQ but it’s still as effective. When have you ever heard a copywriter say “No, you should be writing this instead” or “You have the knowledge and passion that I can’t match”?

The answer is probably never because they don’t want you to know how to write, they don’t want you to realise that you are the best person to create your copy and they don’t want it to be quick and easy. Then they bill you. Not only do they bill you they then keep you in this trap so that you go back for more and more.

Here instead are four rules for creating great website content that both your human visitors and the search engines will love. 1. Don’t hire a copy writer – it is your voice and opinions that your customer wants to hear. 2. Create a unique bond – use your passion, knowledge and experience to build a unique trust between you and your customer. 3. Deal with their issues – By tackling their issues, fears and frustrations you can actually change your customers into rapid fans. 4. Finally, the biggest one – solve their problems and they’ll come back for more.

The Lastest posts in Copywriting

What to Look for When Choosing a Japanese Translator
In the modern world of globalization, your company must deal with many languages...
http://www.bizarticlezone.com/business/marketing/what-to-look-for-when-choosing-a-japanese-translator-4311/

How to Rev Up your Medical Marketing with Proven DR Techniques.
We live in a world of flaccid me-too medical marketing, where hospitals and doct...
http://www.bizarticlezone.com/business/marketing/how-to-rev-up-your-medical-marketing-with-proven-dr-techniques-4258/

The Dirty Secret Behind Successful Organic SEO
You put hours into keyword research, filled your copy with the most effective ke...
http://www.bizarticlezone.com/internet-business/seo/the-dirty-secret-behind-successful-organic-seo-4257/

The Dirty Secret about SEO
You did your homework, filled your copy with effective keywords and gave your me...
http://www.bizarticlezone.com/internet-business/seo/the-dirty-secret-about-seo-4256/

Proven DR Techniques to Add Muscle to Your Medical Marketing.
We live in a world of flaccid me-too medical marketing, where doctors and corpor...
http://www.bizarticlezone.com/business/marketing/proven-dr-techniques-to-add-muscle-to-your-medical-marketing-4255/

Call Now! What Medical Marketing can learn from Direct Response.
We live in a world of flabby impotent medical marketing, where healthcare system...
http://www.bizarticlezone.com/business/marketing/call-now-what-medical-marketing-can-learn-from-direct-response-4254/

Partners for Growth: 6 Critical Steps to Finding the Right Marketing Partner.
In this 'do more with less' economy, is there a way that your small to mid-sized...
http://www.bizarticlezone.com/internet-business/seo/partners-for-growth-6-critical-steps-to-finding-the-right-marketing-partner-4246/

Is SEO Elite Expensive?
Search Engine Optimization (SEO) is the best way to get long term targeted traff...
http://www.bizarticlezone.com/business-computers/software/is-seo-elite-expensive-3701/

Use These Simple SEO Tricks
Search engine optimization (SEO) is usually considered to be difficult and a tim...
http://www.bizarticlezone.com/writing-speaking/use-these-simple-seo-tricks-2346/

Writing - Using Private Label Article Resell Rights
Private adjudge resell rights are when an individual agrees to purchase the righ...
http://www.bizarticlezone.com/writing-speaking/writing-using-private-label-article-resell-rights-2075/